I have over a decade of experience working with founders and marketing leaders to develop ownable brand strategies, connect with their audiences, uncover key insights, and partner effectively with creative agencies.

From founding and leading a brand & creative studio to launching DtC brands to building the first strategy department at the leading Brandformance agency in the world, I have worked with brands of all stages and sizes across industries, bringing a “builder” mindset to all I do.

I believe that the strongest brands are built on a foundation of empathy and understanding for their audience, and that clarity is one of the most powerful tools any leader can have.

My experience spans creative agency leadership, brand equity and identity, omni-channel/full-funnel campaign strategy development, consumer insights, brand management, entrepreneurship, copywriting, cross-platform content creation, public speaking, community relations, and sales.

I am a creative writer, a book worm, a dog person, a lover of great wine, a fashion enthusiast, and a textbook overachiever who brings focused dedication to my work.